In the rarefied atmosphere of ultimate luxury skincare, few collections command the awe and price tag of La Prairie's Platinum Rare line. Positioned above even the iconic Skin Caviar, this collection is not merely about pampering; it represents La Prairie's most ambitious scientific quest: to suspend the flow of time and unlock the secrets of "Haute-Rejuvenation.

In the rarefied air of ultra-premium skincare, La Mer stands as a towering icon. While its original Crème de la Mer is legendary, the brand’s pursuit of ageless transformation culminated in the launch of the Genaissance de la Mer collection. At the very heart of this elite line is The Serum Essence, a product positioned not merely as a serum, but as an elixir capable of transcending virtually all visible signs of time.